Kona Kitchen
Restaurant Brand Identity Redesign
Client:
(Personal Project)
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Role:
Brand Identity, Graphic Designer
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Deliverables:
Logo, Menu, Website Mock-Up, Marketing Material
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Year:
2018
For this project, I challenged myself the task of redesigning the brand of a local restaurant, named Kona Kitchen: a small family-run restaurant owned by Japanese film actor Yuji Okumoto. It is a quiet and charming spot that one may venture to for delicious food and a relaxing atmosphere.
However, much of the business’ current visual identity (such as the logo and website) I found to be dated, too busy and cluttered. It was my goal to reduce the visual noise within the restaurant’s brand and I strove to create a new identity with more efficient and effective visual elements.
The specific communication goals that I aimed to capture were the feelings of relaxation and adventure that are both easily available on the beautiful Hawaiian islands. A fitting combination that also captures the exotic foods and calming mood that the restaurant itself holds and offers
Design Process
Throughout this project, there was a consistent design process that I followed to create each deliverable:
BRAINSTORM several rough concepts in Photoshop in order to generate a variety of ideas
SELECT the strongest concept
FLESH OUT the chosen concept to generate a refined draft
FINALIZE the draft and create a polished design
