Las Vegas Spades
MLB Brand Identity
Client
(Personal Project)
Role:
Brand Identity, Graphic Designer
Deliverables:
Logos, Mock-Ups, Marketing Material
Year:
2018
When I heard the rumors that Las Vegas may be in the market for a potential MLB expansion team, I became intrigued with the idea of what a potential team brand could be that represented Sin City. I therefore challenged myself to come up with my own.
Given the city's inseperable tie with the casionos of the Strip, I felt it was only appropriate that the brand reflect and celebrate this most famous aspect of the city. I therefore selected a name that tied directly into the thrilling games of poker that transpire on so many casino tables: Spades.
This name not only immediatly draws up images of cards and stacks of poker chips, but it is a unique name unlike any other in the MLB, and instantly gives Vegas' team a strong identity. The name also allows the team to naturally parallel it's color scheme to the city's newly acquired NFL team, the Raiders, which would allow the city to develop an even stronger sense of unity and pride through the two sports teams.
Design Process
Throughout this project, there was a consistent design process that I followed to create each deliverable:
BRAINSTORM several rough concepts in Photoshop in order to generate a variety of ideas
SELECT the strongest concept
FLESH OUT the chosen concept to generate a refined draft
FINALIZE the draft and create a polished design
