NFL Logo Redesigns
Client:
(Personal Project)
Role:
Graphic Designer
Deliverables:
Logos
Year:
2018
As an enthusiastic fan of the NFL, I began observing several teams’ logos and found them to be lacking in design.
I then set out to take a crack at coming up with my own logos for the teams to see if I could come up with stronger designs. Though I initially set out to only redesign a handful of logos, I eventually decided to challenge myself further by setting out to redesign logos for all 32 NFL teams.
As I embarked on this journey, I gave myself two strict criteria for all of the logos.
The only colors I was allowed to use were the official colors of each team and could not use any additional colors
No logo could spell out the name of the team or city, as I wanted to create iconic symbols that could speak for themselves and be instantly recognized and associated with their respective teams
Design Process
Throughout this project, there was a consistent design process that I followed to create each logo:
BRAINSTORM several rough concepts in Photoshop in order to generate a variety of ideas
SELECT the strongest concept
FLESH OUT the chosen concept in Photoshop to generate a refined draft
FINALIZE the draft in Illustrator and create a polished final vector design
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